Class Project For PR Media Campaigns

My group and I, 5W PR Agency, worked with Bee Happy Day Program to create a PR campaign for them.

Bee Happy is a nonprofit located in Kaufman, TX, that offers day programs for adults with intellectual and cognitive disabilities who are empowered to reach their full potential through hands-on activities that challenge them.

We used the ROSTIR model to plan everything out. Below is our campaign proposal and presentation. We all worked on it together, but I helped with some research, writing the goal, and editing our objectives.

PR Campaign Proposal

Click to view the proposal that we created

for Bee Happy!